RetailMeNot

I began my professional career at RetailMeNot, where I spent nearly a decade. At the outset, the company lacked a video program, but I recognized the immense potential it represented. I spearheaded the establishment of the video production department, creating an internal video program from the ground up. This initiative led to me developing an in-office studio and the expansion of my team. During my tenure, I produced a diverse array of video content, including promotional ads, product highlights, app-store videos, explainers, social media content, and event recaps. Notably, branded content videos became the most prominent and successful segment.

I played a pivotal role in launching the branded content video initiative at RetailMeNot, which introduced a new revenue stream through tailored video collaborations. Over the years, I produced impactful content for major brands such as Adidas, Walmart, and CVS, among others. This program significantly boosted the company’s market presence and opened up new business opportunities with our merchant partners.